How do current steel industry trends affect Posco’s strategy?

Current trends in the steel industry have had a profound impact on POSCO’s strategy. Here are some key points:

Global economic slowdown and demand changes: The global economic growth slowdown, especially the weak recovery of the manufacturing industry in Europe and the United States, has put pressure on steel demand. POSCO is responding to these challenges by adjusting its asset portfolio and optimizing resource allocation, such as selling low-yielding assets.

Green transformation and high-quality development: The steel industry is transforming towards low-carbon and high-quality development. POSCO is also actively promoting investments in green technologies and new materials, such as secondary battery materials and renewable energy.

Regional market opportunities: Despite weak global demand, high-growth markets such as India and North America provide opportunities for the steel industry. POSCO is strengthening its layout in these regions, such as partnering with India’s JSW Group to build integrated steel plants.

Cost and profit pressure: Fluctuating steel prices and rising raw material costs pose challenges to steel mill profits. POSCO improves profitability through structural adjustments and technological innovations.

POSCO’s strategy reflects its keen insight into industry trends and also demonstrates its flexible response capabilities in the global market.